Consistent Student Enrollments for Trade Schools
North Digital builds AI-enabled lead generation systems that help trade schools consistently attract new student enrollments from Google and Meta. Our campaigns connect your school with individuals actively searching for vocational training and career programs.
Enrollments
every month
Services We Offer
Comprehensive lead generation solutions designed specifically for trade schools and technical colleges.
Student Recruitment
We generate leads from high school students and career changers actively searching for trade school programs. Target skilled trade interests across construction, HVAC, electrical, plumbing, and welding.
Program Awareness
Build awareness of your specific trade programs and certifications. Highlight career outcomes, job placement rates, and earning potential to attract motivated students.
Enrollment Campaigns
Drive direct enrollments with targeted campaigns that showcase your campus, instructors, facilities, and graduate success stories to convert leads into enrolled students.
Our Approach
We follow a proven methodology to deliver consistent, quality student leads.
Trade Program Research
We analyze your trade programs, unique value propositions, and target student demographics to create messaging that resonates with prospective students.
Audience Targeting
We target high school students, career changers, and job seekers interested in skilled trades. We segment by trade interest (HVAC, electrical, plumbing, etc.) for precise targeting.
Lead Generation Campaigns
We create campaigns on Google and Meta that highlight career outcomes, job placement rates, and the rewarding nature of skilled trades to generate qualified student leads.
Performance Tracking
We track enrollment rates, student quality, and cost per enrolled student. We continuously optimize to improve enrollment efficiency and student quality.
Why Trade Schools Choose Us
- Experience recruiting students across all skilled trades
- Understanding of decision factors for trade career choice
- Transparent tracking of student quality and enrollment outcomes
Trade School Lead Generation FAQs
How do you reach high school students interested in trade careers?
We use search targeting for students researching trade careers and technical education. On Meta, we target interests in skilled trades, career training, and job seekers. We also target parents researching educational options for their teens.
Can you help with career switcher leads?
Absolutely. Many adults are switching to skilled trades. We create separate campaigns targeting career changers and job seekers looking for stable, high-paying careers in the trades.
How do you measure success for trade schools?
We track lead volume, lead quality indicators (age, trade interest, etc.), inquiry conversion rates, and most importantly, actual student enrollments. We measure success by cost per enrolled student, not just cost per lead.
What is a typical cost per lead for trade school programs?
Cost per lead typically ranges from $25-75 depending on the trade, location, and competition. However, since the lifetime value of a student is significant, focus should be on cost per enrolled student rather than cost per lead.
How do you differentiate between serious and casual inquiries?
We design our landing pages and forms to qualify leads. We ask about career interests, timeline, and commitment level. We also use engagement metrics to identify students genuinely interested in enrollment.
How long does it take to see student enrollments?
Initial leads typically appear within 1-2 weeks. Student enrollments typically follow within 30-60 days as leads go through your enrollment process. We recommend a 90-day period to gather sufficient data on enrollment outcomes.
Ready to Scale Your
Trade School?
Book a free strategy call with our team. We'll walk through where your school stands today, your enrollment goals, and provide a roadmap to attract more qualified students consistently.
⚡ Most schools see qualified student inquiries within the first 21 days