The North Digital Blog
Lessons learned from managing millions in ad spend. Practical strategies, industry insights, and proven tactics to help you generate more qualified leads.
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Google's New Smart Bidding Rules Confirm What I Tell Anxious Clients: Stop Touching Your Ads
Google Ads rewrote its Smart Bidding learning documentation with a hard 7-day cap and new best practices, and it backs up the discipline I push on every account we manage.
Why Google's Latest AI Search Updates Make Me Bullish on Google Ads
Google is updating AI Mode and AI Overviews to push people back out to the web, and that design choice tells you everything about where ads fit for the next five years.
High-Tech Tools in a Low-Tech Industry: What a $3.8 Million Plumbing Company Gets Right
Zapier profiled an HVAC and plumbing company that runs its operations on automation, and the discipline behind it is the same one that should run your paid ads.
ChatGPT Ads Are Becoming Conversations. Your Answers Better Be Ready.
OpenAI is reportedly turning ChatGPT ads into conversations, and my argument is that this rewards service businesses with clear offers and fast, honest answers.
Your Old Google Ads Account Structure Is Starving Google's AI
The industry is finally admitting that legacy account structures built for manual bidding are hurting Smart Bidding, and I explain what service business owners should do about it.
This RFQ Came In Cold From Google Ads. It Cost Less Than $30.
A 600-piece aluminum RFQ came in cold from Google Ads for under $30. Here's why industrial buyers make the best search leads, and how to get more of them.
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