Frequently Asked Questions

We generate leads for service businesses through paid advertising, primarily Google Ads and Meta (Facebook and Instagram) ads. That includes strategy, campaign management, dedicated landing pages, and lead tracking, so every dollar of ad spend is tied to a phone call or form fill you can see.

We have been doing this since 2016, and every lead we generate is logged publicly in our Live Lead Ledger.

Service businesses are our focus: dental practices, home services, construction and steel buildings, real estate, law firms, insurance, financial services, education, and similar businesses where a single new customer is worth hundreds to tens of thousands of dollars.

If your business closes customers through phone calls or booked consultations, our model fits.

It starts with a strategy call. We look at your market, your competition, and your current numbers, then come back with a specific proposal, the platforms we would use, the budget we would recommend, and what results to expect. If it is a fit, onboarding and campaign builds typically take a couple of weeks before ads go live.

Radical transparency. We publish every lead we generate in a public Google Sheet, the Live Lead Ledger, the moment it comes in. Our Google reviews are rendered directly on the site, our Google Partner status links to Google's own directory, and we do not cherry-pick case studies.

Most agencies show you their best month. We show you the raw source data and let you audit it.

Every engagement is a custom quote, because a single-location dental practice and a multi-state steel building manufacturer need very different things. As a rule: simpler projects run on a flat monthly retainer, and more complex engagements run on a performance basis, where our compensation is tied to the results we generate.

You get the exact number in your proposal after the strategy call, no pricing surprises mid-engagement.

Yes, $1,000 per month in ad spend. That is the practical floor for gathering enough data to optimize campaigns and generate consistent lead flow. Ad spend is separate from our fee and goes directly to Google or Meta.

Month-to-month. There is no long-term lock-in, we keep clients by generating leads, not by holding them to a contract.

It depends on what works best for you. If you want to own the ad account and are able to set it up, we are happy to run campaigns inside your account, you keep the full campaign history if we ever part ways.

In some cases it is logistically easier and faster to run ads from our pre-seasoned ad accounts, which carry established history and can outperform brand-new accounts. We will recommend the right setup on the strategy call.

Your leads are always yours. Every lead arrives in your inbox and your CRM in real time during the engagement, nothing is held back or gated behind our tools. Since contracts are month-to-month, leaving is as simple as giving notice.

Usually the answer is one first, then both. Google Ads captures existing demand, people actively searching for your service right now. Meta ads generate demand, putting your offer in front of people who fit your customer profile before they search.

Which one leads depends on your industry and margins; we make a specific recommendation as part of your proposal.

Most campaigns generate their first leads within the first few weeks of going live. Results then typically improve over the first one to three months as the campaigns gather data and we optimize toward the ads, keywords, and audiences producing the best leads.

Yes. High-performing campaigns rarely send traffic to a homepage, we build dedicated landing pages designed to convert ad clicks into calls and form fills, with clear messaging, proof, and simple contact options.

Every campaign includes call tracking and form tracking, so each lead is attributed to the ad and keyword that produced it. Where it makes sense, we also set up offline conversion tracking, feeding data about which leads actually became customers back into Google and Meta, so the algorithms optimize for revenue, not just leads.

A public, continuously updated record of every lead we generate across every client, anonymized, tagged with a unique ID, and logged to a public Google Sheet the moment it comes in. Anyone can open it, scroll every row, and audit the numbers.

You can explore it on our Live Lead Ledger page, which also answers detailed questions about how it works.

Yes, and we encourage it. Audit the Live Lead Ledger sheet, read our Google reviews (rendered on this site and verifiable on our Google Business Profile), and confirm our Google Partner status in Google's own Partners directory. Every claim on this site is designed to survive that audit.