From coaching programs to trade schools to language courses, North Digital builds lead generation systems that consistently attract qualified student enrollments from Google and Meta.
Education Specializations
We understand how students search for educational programs. Our campaigns reach ready-to-enroll prospects at the right moment.

Attract engaged students for life coaching, business coaching, fitness coaching, and wellness programs from prospects ready to invest in themselves.

Generate qualified enrollment inquiries for HVAC training, electrical programs, welding, plumbing, and other skilled trades.

Build consistent student enrollment for English, Spanish, Mandarin, French, and other language learning programs.
Our Approach
We research your target student demographic, analyze competitor positioning, and identify high-intent student search behavior.
We build Google and Meta campaigns that reach students actively searching for educational programs in your niche.
We pre-qualify leads to ensure your admissions team focuses on serious, committed students ready to enroll.
We continuously optimize your campaigns to increase qualified student applications and enrollment conversion rates.
We use Google Ads to target students actively searching for educational programs, Meta ads to build awareness, and conversion optimization to maximize enrollment rates. Our campaigns are designed specifically for student decision-making patterns.
Cost per lead varies by program type and market. Trade school leads typically range $30-80, language courses $20-60, and coaching programs $50-150. We provide transparent pricing tailored to your specific program.
Yes, we specialize in seasonal marketing for education. We ramp campaigns before peak enrollment periods and scale back during low seasons, maximizing your budget efficiency.
We track metrics like cost per lead, lead quality, application rate, and enrollment conversion. Unlike agencies focused on just lead volume, we optimize for actual student enrollments.
We can integrate with most SIS platforms and admissions software to track the full student journey from lead to enrollment. This gives you complete visibility into your marketing ROI.
Most educational institutions see qualified student inquiries within 7-14 days. However, enrollment cycles typically take 30-60 days from initial lead to confirmed enrollment.
Book a free strategy call with our education marketing team. We will analyze your current enrollment channels, identify growth opportunities, and provide a roadmap to fill your programs with qualified students.
Schedule Strategy CallMost education programs see qualified student inquiries within the first 10-14 days